Why I Built This
The gap MarketPulse closes
I'm not an insurance agent. I'm the operator behind Filld (dental scheduling SaaS) and MarketPulse. After six months talking to FL commercial-lines agents about how they found new business, the same pattern emerged: every lead source was stale, shared, expensive, or all three.
Generic business lists at $300–$800 per dump. Apollo and ZoomInfo at $99–$299/mo, built for SaaS sales, no "filed this week" filter. Hiring a researcher at $4K–6K/mo. None of them gave fresh-this-week, FL-only, commercial-relevant, mobile-verified leads at a price an independent agent could afford.
MarketPulse exists to close that gap. 100 verified leads weekly, $199/mo flat, exclusive to you in your area.
What Actually Shows Up in Your Inbox Every Monday
The pitch is plain: 100 leads. Here's exactly what each lead record contains:
- Business name — the new LLC's registered legal entity
- Industry classification — construction, trucking, medical, restaurant, professional services, etc.
- Estimated commercial premium range — so you know upfront if this is a $5K/yr food truck or a $50K/yr construction firm
- Filing date — filed within the last 7 days, period
- Registered address + county — filtered to your service area
- Owner/principal name + mobile number — double-verified via skip-trace + carrier validation
- Cold-call script — one per industry, written specifically for first-call commercial outreach
Delivery: every Monday morning by 9am ET, sortable in your subscriber dashboard or exportable as CSV. You can also pipe leads to your CRM via Zapier.
The Math — When MarketPulse Pays Back
Honest math:
- $199/mo × 12 = $2,388/year
- Average FL small commercial premium: ~$3,500–$8,000/yr
- Typical agent commission: 10–15% = $350–$1,200 per bound policy
To break even on the subscription, you need to bind 2–7 policies a year from MarketPulse leads. Most active subscribers report binding that many within the first 60 days.
The actual conversion rate isn't magical — it's 5–10% for agents who call leads within 48 hours of delivery, 1–2% for agents who let leads sit a week. Speed is the entire game. The data is fresh; you're racing the calendar, not other agents (because leads are exclusive).
The real reason MarketPulse works: a brand-new LLC almost certainly hasn't bought commercial coverage yet. They're sorting bank accounts, hiring their first employee, and registering for an EIN. Insurance is a Week 2 problem — and if you're the agent who calls in Week 1, you're not competing with anyone else on the same lead.
Who This Is For
Be honest with yourself before subscribing. MarketPulse is built for one specific operator profile:
- ✅ FL commercial-lines agents. If your book includes BOP, GL, workers' comp, commercial auto, or commercial property — yes.
- ✅ Solo or small agency. Even one producer can work through 100 leads/week at a reasonable pace.
- ✅ Comfortable cold-calling. The leads are fresh, but they're still cold. You're calling a stranger.
- ✅ You'll call inside 48 hours. If you can't commit to calling promptly, the math falls apart.
Who This Is NOT For
- ❌ Personal-lines agents. New LLCs don't buy auto/home insurance. Save your $199/mo.
- ❌ Out-of-state agents. FL only as of 2026. TX/GA on the roadmap if growth continues.
- ❌ Agents who hate cold-calling. Warm-only producers — wait for inbound. MarketPulse leads require dialing.
- ❌ Agencies wanting hundreds of leads/week. 100/week is by design — quality over volume. If you need 500+/week, you've outgrown this product.
Honest Tradeoffs
What's good
- Fresh-this-week data — no other tool does this for FL
- Mobile numbers verified twice — skip-trace + carrier check
- Exclusive leads — not shared with other subscribers in your area
- Industry filtering + premium estimates upfront
- Cold-call scripts per industry included
- 14-day free trial, no card required
- $199/mo flat — no per-lead pricing, no annual lock-in
- Built by an operator who talks to subscribers monthly
What hurts
- FL-only. TX/GA on the roadmap but not committed
- Commercial lines only — useless for personal-lines agents
- Requires you to actually call leads (speed matters)
- 100 leads/week is a fixed ceiling — no "more leads" upgrade
- Not an automated dialer — you still pick up the phone
- Mobile numbers aren't always the owner's personal cell — sometimes a business mobile that the owner answers, sometimes their accountant
- I built it — different conflict of interest than affiliate tools (disclosed upfront)
Setup Reality
- 5 min: sign up for the 14-day trial at market-pulse.us. Pick your county and industries.
- Day 0 (Monday morning): your first 100 leads arrive in your inbox + dashboard.
- Day 1–3: start calling. Use the included scripts or write your own. Most subscribers bind their first policy within 14 days.
- Day 14: trial ends. If you've bound at least one policy, the math has already paid back. If not, cancel — no card was charged.
What You're Actually Paying For
$199/mo gets you the entire pipeline — not just raw data, but a finished list of qualified prospects ready to dial:
- Curation: thousands of weekly filings filtered to the ~100 most relevant for commercial-lines outreach
- Skip-tracing: finding the owner's actual mobile number behind the registered-agent address
- Carrier validation: confirming the mobile number is active and not a disconnected line
- Industry classification: mapping business types to insurance-relevant categories
- Premium estimation: calculating typical commercial premium ranges per industry × business size
- Exclusivity guarantee: tracking county/industry assignments so no two subscribers get the same lead
- Script writing: commercial-lines-specific outreach scripts per industry
Start your 14-day MarketPulse trial
No credit card required. 100 leads delivered Monday morning. Cancel any time inside the trial — owe nothing.
Note: MarketPulse is my product. The recommendation is straightforward — if FL commercial lead gen is your problem, this is the cheapest path to solve it. If it's not your problem, the page also tells you who shouldn't subscribe.
FAQ
Why $199/mo instead of charging per lead?
Per-lead pricing creates the wrong incentive — I'd push lower-quality leads to inflate volume. Flat pricing means I'm incentivized to keep quality high so you renew. 100 verified leads at $199 works out to $1.99/lead, which is way under what any lead-list provider charges for stale data.
What counties does MarketPulse cover?
All 67 FL counties. You pick which ones at signup based on your service area. Most subscribers pick 1–3 counties. The product splits leads by county — Miami-Dade subscribers get Miami-Dade leads, Hillsborough subscribers get Hillsborough leads, no overlap.
Can I switch counties later?
Yes — change anytime from the subscriber dashboard. Takes effect the following Monday delivery.
What if a lead's mobile number is wrong?
Report it in the dashboard. Verified-but-disconnected numbers are credited back — you don't pay for bad data. Mobile verification accuracy runs about 92–95% in practice.
How does this compare to Apollo or ZoomInfo for insurance?
Different products for different jobs. Apollo/ZoomInfo are general B2B databases optimized for SaaS sales — massive coverage, no insurance-specific filtering, no "filed this week" angle. MarketPulse is narrow and deep: FL-only, commercial-only, weekly-fresh-only. If you need general B2B prospecting, Apollo. If you need FL commercial leads, MarketPulse.
Will MarketPulse expand beyond FL?
Maybe. TX and GA are next on the roadmap if MarketPulse continues to grow. No firm commitment yet — depends on subscriber growth here. Not in the plan for 2026.
I'm in personal lines — is there anything MarketPulse can do for me?
Honestly no. New LLCs don't buy auto/home/umbrella insurance. They buy commercial. If you write personal lines, spend the $199 on a CRM (GoHighLevel or Agent CRM) or a dialer (JustCall) instead — those pay back across both lines.
Can I trial twice if I sign up, cancel, and try again later?
No — one trial per email/payment instrument. After the first trial you're either a subscriber or not. Fair warning so you don't try to game it.
What's the cancellation policy after the trial?
Cancel anytime from the dashboard — no annual lock-in, no calls to support. You'll receive any remaining leads in your current billing cycle, then service ends.
Is this an affiliate program I can join?
Not currently. MarketPulse doesn't have an affiliate program because we're focused on direct subscribers. If that changes I'll announce it on the IAK newsletter.