My #1 Pick in Each Category
Each is the tool I'd recommend to a new FL agent on day 1. I run them in my own agency. Read the deep-dive review on each before you commit.
Get the FL Agent Tool Stack 2026 — Free PDF
The 12 tools I'd recommend to a new FL agent on day 1, with honest cost breakdowns and time-to-deploy estimates. Plus my Monday digest.
- 12 tools across 5 categories — what to buy, what to skip
- FL-specific notes (carriers, compliance, tax)
- Time-to-deploy in hours — not weeks
- Monday digest: 5-min weekly tech update for FL agents
Tool Stack
Recent Reviews & Deep Dives
Auto-updated weekly. The newest tool tests, vendor changes, and AI moves affecting FL agents.
GoHighLevel vs HubSpot for FL Insurance Agents
I ran both for 30 days on the same agency workflow. Here's what broke, what surprised me, and which one I kept.
Read review →I Tested Marblism for 30 Days. Here's the Honest Take.
Six AI agents, one $44 plan. Did it actually save me time, or just add another login?
Read review →The First 30 Days as a Licensed FL Agent: Tool Stack Guide
If I were starting over today, this is the exact 5-tool stack I'd buy in week one. Total cost: under $200/mo.
Read review →Why I Built This
Tim Dussault · Founder of Filld & MarketPulse · Former realtor · Multi-business operator
Most "best insurance tool" sites are SEO bait — written by people with zero connection to the industry. The "reviews" are paragraph-long ad copy with affiliate links bolted on.
I'm not a licensed insurance agent. I'm the operator who builds tools agents use. Filld is my dental scheduling SaaS. MarketPulse is my FL insurance agent lead-intel product. To build MarketPulse, I had to deeply understand the FL agent workflow — what CRMs they use, what dialers convert, where AI actually saves time vs. where it breaks.
Before SaaS I was a Florida realtor. Before that I flipped houses and ran an industrial crating manufacturer. Different industries, same playbook: pick the right tools, deploy them, measure what works. The reviews here come from running that playbook in a regulated, margin-thin industry where the wrong tool stack costs agents six lost hours a week.
If something in this guide saves you 2 hours a week, that's 100 hours a year. That's the bar.
One disclosure I want above the fold: MarketPulse is a product I built. It's listed in the lead-gen category because I'd genuinely pay for it if someone else made it. But you should know I make money on it differently than the other affiliate tools listed here. Here's the long version of why I built it.