10 categories. 20 lines each. 200 total.
Each category includes a category intro, the 20 subject lines, and notes on what makes them work — when to use them, what mobile cutoff to watch for, and which lines pair with A/B testing.
Cold Outreach & Prospecting
First-touch with people who don't know you yet
Renewal Reminders
The highest-stakes email in your funnel
Cross-Sell Pivots
One-policy to multi-policy households
Quote & Lead Follow-Up
Closing the people already in your funnel
Client Education & Newsletter
Monthly value-add sends
Claims Communication
Every claim is a retention moment
Win-Back & Lapse Recovery
Recovering lost clients without shame
Referral Requests
Turning happy clients into your sales team
Re-Engagement & Dormant Lists
Waking up the people who stopped opening
Holiday & Seasonal
Calendar-driven touches that earn the open